Architect@Work Berlim 2020

Architect@Work Berlim 2020

  • Highlight

17 Sep 2020


Worlds of architecture and interior design and companies like the Portuguese ACL are already future proof and will prove it at A@W Berlin 2020

The future is on the way. And how do architecture and design prepare to receive this increasingly unpredictable time? Being proof of it, which means, being future proofing.

Exchanging experiences and knowledge in an energizing familiar ecosystem is one of the ways to face the uncertain future. In the next 7 and 8 of October, this is what will happen at Architect@Work Berlin, where the Portuguese company A Cimenteira do Louro (ACL) will be one of the exhibiting names with its premium coatings and floors that are proof of what is there to come and more.

Usually, when we project architecture and design into a future landscape, the idea immediately arises of how we have to be sustainable to preserve it. But for the architect of historical preservation, Brian Rich, more than being sustainable, architecture, design or even a community and the planet itself, must be resilient and flexible in the face of the unpredictable.

ACL identifies itself with this way of receiving the future when using its raw material with the maximum benefit of its performance and recycling potential. Through innovation and creativity, concrete, used by the most international Portuguese company in the floor and wall covering market, is transformed into original and robust products, with a great impact on indoor and outdoor spaces.

How to feint the unpredictability of the future, which is predicted with greater scarcity of natural resources and increasingly extreme climatic conditions? Rich gives us not one but 10 answers to this question, in his book-manifest 10 Principles of Future-Proof, launched in 2014. For the author, sustainability is still a valuable concept, but it is in decline, by privileging efficiency and not the resilience of buildings.

Being flexible and adaptable, designing in the medium to long term, considering the entire life cycle, being autonomous from advanced technological systems and obtaining efficiency and robustness in the physical characteristics of the materials are some of the ways to predict and prepare the impacts of the future and have a new approach to preservation and sustainability.

ACL's resilience remains unshakable after 4 decades of existence and will be represented at stand 60 of A@W Berlin, with the products Riscado Plus, Vértices and Hando Plus. For two days, the historic event space of Berlin will be the scene of a very special meeting where the social and professional relations of the world of architecture and design become unwavering in the face of all future adversities.


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